I run a $10M education business end to end. Dad. Book reader. Terrible with gardening.
Currently: Head of Growth at Procreate.courses. Previously: EPIDEMIC, Synthesia, Hisense.
Numbers I can stand behind
7 case studies
Each project is a chapter. Here are the ones that shaped how I think about growth, brand, and making things people remember.
freya/academy/ · Subscription
How do you turn a course catalogue into a recurring revenue business?
Step 1 of 8
Walkthrough
The education business does ~$10M selling courses. Freya alone: 17 courses, strong one-time sales — and every month starting from zero. Students finished and disappeared; nothing captured ongoing value. The job was to add a recurring layer without killing the catalogue that already worked.
Want the diagnostic, not the scroll?
Growth Blind Spots: a free operator session that ends in a personal memo — fits, bottleneck, next moves. Works without reading the rest of the site.
Career Timeline
Procreate.courses
2024 - Present
EPIDEMIC
2022 - 2024
Synthesia
2022
Hisense Europe
2020 - 2022
Transparency · 4 stories
The wins are easy to show. These are the ones that taught me more.
I planned for it like a project. Timeline, milestones, contingencies. Then the baby arrived and every plan evaporated. The lesson wasn't about work-life balance. It was about capacity. You can't run at 100% on two things simultaneously. Now I plan for 70% capacity and use the margin for the surprises that always come. The best work I've done was after I accepted this.
At EPIDEMIC I spent weeks building a dashboard that tracked engagement rate when the business needed cost-per-acquisition by creator tier. Beautiful charts. Wrong question. The client almost renewed anyway because of reach numbers, but I learned the hard way: the metric you optimize becomes the outcome you get. Now I define the one number that matters before I touch a funnel.
I built systems only I could run. Email sequences only I understood. Analytics dashboards only I could read. I thought I was being thorough. I was being a bottleneck. The turning point was hiring someone who did my job differently and in some ways better. Delegation isn't about finding someone who does it your way. It's about finding someone who achieves the outcome. The method is theirs.
I had an ambitious idea. $1,200 in credits later, I had a beautiful interface attached to nothing functional. Went to Cursor, took the backend and rebuilt the whole thing for $40. It's now the tool we use to scale landing pages at classes.freya.courses. The expensive version taught me enough to make the cheap version work. And to never repeat. In the end still worth it though.
Philosophy
The Person
Books, music, hobbies, themes. Gardening still going badly.
I kinda read a lot. Here are just 53 of them. Yes, just 53. I said that correctly.
Still want a recommendation? After 53? Are you crazy. Fine.
26 more on the other shelf.
Head of Growth at Freya Courses. $10M digital education business. I run growth, product, and revenue.
I build systems where brand and performance stop fighting. If that problem sounds familiar, you already know why this page exists.
Know someone who should see this?
Check out this guy → https://hi.damjandimic.com
Slovenia: 2.1 million people, more Michelin stars than logic, and somehow a Head of Growth who makes Celtic rock albums.
